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Ramblings and Reflections
Newsletter As Outreach
I simply want to write. And there is nothing wrong with that. However, deciding to publish involves more than writing books and stories. Marketing is a curse word to authors like me whose creativity does not extend to other platforms. I can spend all day developing plot lines and mechanisms to kill people. Next, I waste hours trying to develop marketing tools.How do I draw readers to my books? Conventional wisdom recommends newsletters. Sounds great. But how do you sign people up for a newsletter? Once they do, how do you maintain their interest and encourage them to buy books? These are topics Jane Friedman discusses with children’s author Jaqueline Davies. Though our genres differ, the concept of growing a newsletter remains the same. After listening to the podcast, I adjusted my newsletter. Time had rendered my newsletter dull and robotic. Not only have I changed the format, but shortened the content. The newsletter will be bi-monthly. One devoted to new book recommendations. Short and simple. The other will concern current projects. I also want to encourage reader participation. Asking readers to recommend authors, books, and other content. With so many options, readers quickly turn away from stale material. My decision to publish meant not desperately hawking books. My goal is to inform and encourage people. Help me. Suggest topics, authors, charities, products readers would appreciate. Each month, the newsletter will have a column devoted to recommendations from my newsletter subscribers. Have you discovered a new author? Found a fabulous book jacket that others might enjoy? Share your ideas at news@MichelleCorbier.com. Let’s grow our community of readers and expand our outlook. Thank you for your contributions.
When Your Email Newsletter Growth Has Stalled with Jane Friedman
I simply want to write. And there is nothing wrong with that. However, deciding to publish involves more than writing books and stories. Marketing is a curse word to authors like me whose creativity does not extend to other platforms. I can spend all day developing plot lines and mechanisms to kill people. Next, I waste hours trying to develop marketing tools.How do I draw readers to my books? Conventional wisdom recommends newsletters. Sounds great. But how do you sign people up for a newsletter? Once they do, how do you maintain their interest and encourage them to buy books? These are topics Jane Friedman discusses with children’s author Jaqueline Davies. Though our genres differ, the concept of growing a newsletter remains the same. After listening to the podcast, I adjusted my newsletter. Time had rendered my newsletter dull and robotic. Not only have I changed the format, but shortened the content. The newsletter will be bi-monthly. One devoted to new book recommendations. Short and simple. The other will concern current projects. I also want to encourage reader participation. Asking readers to recommend authors, books, and other content. With so many options, readers quickly turn away from stale material. My decision to publish meant not desperately hawking books. My goal is to inform and encourage people. Help me. Suggest topics, authors, charities, products readers would appreciate. Each month, the newsletter will have a column devoted to recommendations from my newsletter subscribers. Have you discovered a new author? Found a fabulous book jacket that others might enjoy? Share your ideas at news@MichelleCorbier.com. Let’s grow our community of readers and expand our outlook. Thank you for your contributions.
When Your Email Newsletter Growth Has Stalled with Jane Friedman